If you create an atmosphere and design an environment that is inviting, it will draw customers to your pizzeria.
It's important to invest in the right equipment from the start. You need machines that are made for professional use and that can withstand the intensive and daily use they will be subjected to.
What you need is a really good pizza oven, which means everything in a pizzeria. A pizza bench to make the pizzas. A restaurant fridge is very necessary to keep safe food temperature. A dough mixer is needed that is good and sturdy and then a restaurant mixer for the tomato sauces. Pots and pans to store different ingredients, knives and pizza dividers, pizza scrapers and smaller kitchen utensils.
If you are planning to offer a buffet or salad bar, you will need a buffet trolley to serve hot or cold dishes, or you are planning to have a bar in the pizzeria, you will need a bar counter and bar stools, as well as other bar equipment.